Concept for the setting for Teddy Fresh spot, by Mielenero animation studio.
It was real fun painting this background, that served as reference to build the actual scenography (you can find some making-of shots on their Instagram feed, they did a great work)
Below, a first sketch of the background with colour blocking and a few details, just to catch the personality of the street, and some close-ups of the final version. We wanted to convey this strong LA coastline vibe, in fact, as you can see in the picture on the right, I took actual screenshots while strolling in LA on Google Street View (it was easier than flying all the way there).
Finally, the complete storyboard and some of my favourite poses of the character