Logo design for a YouTube channel project that unfortunately didn't go through.
"Situe sbatti" is Milan slang for "pain in the ass situations" (but more subtle, I think).
It should have been a music channel, so, after some unsatisfactory sketches, I came up with the headphones idea, to substitute the U of "situe" and the A of "sbatti".
Below you can see the development of the logo, from a handwritten flickering logotype to the definitive version:
Below you can see the development of the logo, from a handwritten flickering logotype to the definitive version:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/ba8440dd-d375-40b5-a989-3a8f5a1a748f_rw_1920.jpg?h=99c3fba07ab166d986ada47323663ada)
The handwriting is replaced with a neat type and the circle is more precise as well:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/df550c52-29ec-47fc-b772-d891eb27227c_rw_1920.jpg?h=7911cc735a27201fe3da03c15f8cdb7e)
The S of "sbatti" is made bigger to be centered in the circle and underline the alliteration:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/f5be4405-2483-4648-932a-90e7386e9e5a_rw_1920.jpg?h=4cd0cf001a325d466798b54b06211310)
The letters of the type are slightly tilted, to give the design more freshness and personality:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/57ea065f-a7aa-4051-8bcf-b0c7d8e157a6_rw_1920.jpg?h=c1c2b7d6165e1a2aa3687c8e48d0bdbb)
A double S surrounded by the headphones can be used as shorthand:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/854f0655-2163-44f1-9159-58cd6b5f918e_rw_1200.jpg?h=0cf8598beb912b5b1d981f4bfd0b7a79)
The early sketches:
![](https://cdn.myportfolio.com/e58d6191-a3e8-4617-8251-ec8fe6455dcd/7d79b352-eb04-41f2-8b9c-22b8723ba3e2_rw_1920.jpg?h=6c72196f574bb6de7c8728fbadbfb1a7)